If Big Data is for Big Business, then "Small Data" must be for Small Business.
A great sales person sizes up a prospect in the blink of an eye. Designer watch, wedding band, Italian leather shoes. Something your analytics package could only dream of doing.
It ignores the individual in favor or trends. How Trendy.
Our Mettrax system watches the behavior of individual site visitors scoring their actions page after page, click after click. No need to hit them with your generic newsletter. Send them a personal, and targeted, message instead.
Stop Being Trendy
Don't provide tons of preference choices on your contact form. Instead, watch what people are doing on your site and you'll know what truly interests them.
Shrinking your forms improves response rates and ultimately the accuracy of the data. (Most people check nothing — or everything — anyhow.)
Don't think you can manage visitor-level metrics? Don't fret. We're here to show you how.