Nortel Tag

Opportunity

Nortel wanted to boost employee morale, and push out a message from the "z-man." A local ad-agency team devised the concept of employee tag—a game designed to encourage communications across the company. When they decided that TAG should offer an online twist, they knew where to turn.

Solution

Welsh Technologies helped design the game by offering up ways technology could enhance the experience. We implemented a data-driven odometer designed to display the total number of tags that occurred, and placed it on the corporate intranet. After being tagged, you were instructed to go to the site to print out a key element of the program: tickets. The site delivered the marketing message, and then presented the printable tickets that were used to propagate the game.

We designed and built the ticketing system with a twist aimed at including employees in remote offices and those who work from home. We also developed extensive metrics—so much so that we could tell you for any given hour of the game which individual employee had the most active down-line. Participation in the game was high, and employee follow-ups determined it to be quite fun.

The Tech

The marketing department at Nortel wanted real-time access to the metrics. That included the numbers of tickets printed and used, the length of time from printing to use and more. The database was built in a way that broke the rules, yet offered us the best performance for viewing employee down-lines. We had scads of new records per minute at peak usage, and our design held up just fine.